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With so much competition, companies are always looking to enhance their sales performance and strengthen client relationships. Companies typically use two key avenues to enhance sales performance and enable clients
Traditional sales training often focuses on memorising scripts, learning objection-handling techniques, or following fixed funnels. But in the B2B world, where buying cycles are longer and decisions involve multiple stakeholders,
Sales isn’t a one-size-fits-all process. What works for one business may not work for another, especially when it comes to B2B and B2C selling. Each type of customer journey is