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In today’s competitive business world, trust is currency, and repeat customers are the best kind of growth strategy. When clients come back, it’s not always because your offering is the
Traditional sales training often focuses on memorising scripts, learning objection-handling techniques, or following fixed funnels. But in the B2B world, where buying cycles are longer and decisions involve multiple stakeholders,
Sales isn’t a one-size-fits-all process. What works for one business may not work for another, especially when it comes to B2B and B2C selling. Each type of customer journey is
When sales start to plateau or slow down, it’s easy to point fingers at market conditions or competition. But often, the gap lies within the team, more specifically, how well